Przedmioty w rejestracji Subjects for students ERASMUS The Faculty of Journalism, Information and Book Studies - 2022Z 2700-ERASMUS-2023Z

• Wykład - 30 godzin

• Wykład - 30 godzin

• Wykład - 30 godzin

New technologies and user-generated media has resulted with significant changes in the functioning of state authorities and institutions as well as relations between publics and the media. The practices of online voting, petitions, public consultations and crowdsourcing, have contributed to the rise of new approaches to media and democracy based on decentralization, democratization and empowerment of civil society in decision-making and control. The overall goal of the course is to examine the role of the media in democratic processes and communication in line with digital network challenges. Among the salient questions to be addressed are: How do contemporary media serve democracy? What is the potential of new media and technologies in terms of democratic participation and engagement?

• Wykład - 30 godzin

This course will provide a comprehensive understanding of public relations’ role in contemporary organizations, companies, institutions, activists’ groups, and society, as perceived by leading theorists and implemented by practitioners of the field. These two perspectives in communication: academic (mostly normative) and professional (focused on meeting business and organizational goals), differ significantly and usually do not converge, despite vocal declarations of both parties. Therefore, the solid theoretical and normative load of scholarship combined with professional skills classes (writing, campaign planning, strategy development, etc.) should be supplemented by this course, which contains a lot of references, case studies, and examples from current international and Polish practice. This is a two-pronged approach: on one hand–looking for successful applications of PR theories, and–on the other–spotting the new phenomena and solutions that could be researched by academics.

• Wykład - 30 godzin

Wykład w roku akademickim 2021/22 prowadzony będzie zdalnie - synchronicznie. Wykład pt. „Wpływ nowych mediów na amerykańskie kampanie prezydenckie w latach 2000-2020” pozwala zapoznać się z wiedzą z zakresu amerykańskiego rynku mediów ze szczególnym uwzględnieniem roli Internetu w systemie politycznym USA. Wykład zawiera chronologicznie i merytorycznie usystematyzowane informacje o działaniach sztabów wyborczych i zwolenników najważniejszych kandydatów na urząd prezydenta USA, prowadzonych w nowych mediach w podanym okresie. Wykład nie ogranicza się do analizy kampanii prezydenckich w warstwie sieciowej. Zrozumienie roli Internetu w kampaniach prezydenckich możliwe jest dzięki przybliżeniu słuchaczom zarysu systemu medialnego i ustrojowego USA.